**This episode is brought to you by MuteSix, FenixCommerce, and EcoCart**   “Creating work that advocates for a more inclusive and empathetic world” that's what Curiosity Lab is dedicated to bringing into the world. Today we have Michael Tennant, Founder of Curiosity Lab, a product content and experience company. Michael spent 15 years in media and advertising. In 2017, he left traditional advertising due to family problems and presidential elections. He decided to create the Curiosity Lab as he wanted to deliver something meaningful to people. He came up with three values for Curiosity Lab: curiosity, compassion, and connection. The values helped the brand in channelizing its energy. Resources, as well as experience, were the biggest challenges in their journey. Michael believes that his willingness to admit his wrongdoings is his superpower. In part 1, he discusses: * Gratefulness * Overview of the brand * His motivating factor * What were the challenges * His development model * Superpower Join Ramon Vela and Michael Tennant as they break down the inside story on The Story of a Brand. For more on Curiosity Lab, visit: https://www.curiositylab.io/ Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand * This episode is also brought to you by Fenix Commerce. Folks, we all know delivery and shipping are a major pain. Fortunately, with FenixCommerce, you can now deliver a better customer experience AND improve conversions up to 14% by providing personalized actual delivery dates and options directly on your Webstore. And post-purchase, stay on top of things with Fenix proactive delivery alerts. Retailers, brands, and online merchants big and small trust FenixCommerce to optimize the entire order, shipping, and delivery experience, so why not you. For more details, check out https://fenixcommerce.com/ * This episode is also brought to you by EcoCart. EcoCart is an e-commerce plugin that encourages checkout by allowing your customers to shop carbon neutral with you. And we all know that Sustainability is now a driving factor in consumers’ purchasing decisions. That’s why the 1,500+ brands that use EcoCart like APL, BarkBox, Ancient Nutrition, and OLIPOP are seeing a massive boost to customer loyalty and engagement as well as an up to a 20% increase in cart conversion rates. Get started today. Go to https://ecocart.io/sob/