**This episode is brought to you by MuteSix and Omnisend**   In the first half of this Feature, we have Kim Stiefel, Co-Founder of Repeat, a brand that provides software solutions for consumer packaged goods brands that enable them to turn their one-time buyers into repeat customers. Through their own experiences, Kim and her co-founder witnessed firsthand how difficult subscriptions can be for the brand. This epiphany led them to find a solution that would be a better experience both for the brand and the customer. One challenge they faced was launching a technology company without necessarily being technical. She talks about the various ways they tackled this problem and what she suggest to other founders. In part 1, we discuss: * Being Grateful * Overview of the brand * Her life before Repeat * Why a small percentage of customers go for subscription * Their three most significant challenges in building Repeat * How to face challenges as a Founder Join Ramon Vela and Kim Stiefel as they break down the inside story on The Story of a Brand. For more on Repeat, visit: https://www.getrepeat.io/ * MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This episode was brought to you by Omnisend. Omnisend is an e-commerce marketing platform that goes above and beyond regular email campaigns - so you can start increasing your sales, not your workload. With Omnisend, you'll be launching pre-built e-commerce automation in no time, as well as intuitively segmenting customers and even trying out SMS or push notifications - all from the same platform. The best part? Omnisend provides an immediate boost to your revenue while staying as comfortable as drag & drop email building - with automated emails averaging up to 40% of total email revenue. Join Hallmark, Duke Cannon, and 50,000 other high-growth brands who choose Omnisend to grow their e-commerce businesses on autopilot. Start your 14-day free trial today. No credit card is required. Visit https://www.omnisend.com/sob/