**This episode is brought to you by MuteSix and Omnisend**   “It doesn't matter if you're down; what matters is how you get back up,” says Alex Bayer, Co-Founder and CEO of Genius Juice. In the first half of this Feature, he talks about the core issues that almost closed the doors of his brand. Issues such as poor cash management, insufficient margin, absence of a strong team and strategic partners were these issues. Alex also shares advice for entrepreneurs. He talks about the importance of making your business sustainable and knowing your audience. Plus, growing your company at hyper-speed can be great, but there's no need to rush. Persistence got him through challenges in his journey. He speaks on: * The Mistakes made * His advice for others * What helped him through difficult times * Details about products & flavors * The new website * His experience with Shark Tank * How people can invest in Genius Juice Join Ramon Vela and Alex Bayer as they break down the inside story on The Story of a Brand. For more on Genius Juice, visit: https://geniusjuice.com/ * MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This episode was brought to you by Omnisend. Omnisend is an e-commerce marketing platform that goes above and beyond regular email campaigns - so you can start increasing your sales, not your workload. With Omnisend, you’ll be launching pre-built e-commerce automation in no time, as well as intuitively segmenting customers and even trying out SMS or push notifications - all from the same platform. The best part? Omnisend provides an immediate boost to your revenue while staying as comfortable as drag & drop email building - with automated emails averaging up to 40% of total email revenue. Join Hallmark, Duke Cannon, and 50,000 other high-growth brands who choose Omnisend to grow their e-commerce businesses on autopilot. Start your 14-day free trial today. No credit card is required. Visit https://www.omnisend.com/sob/