**This episode is brought to you by MuteSix, Gorgias, and Attentive**   “Helping brands position and communicate big ideas” that's what the Zumaeta Group does. Today we have Ginger Zumaeta, CEO and founder of Zumaeta Group, a brand strategy firm. Ginger started as a receptionist in a media company in New York. Then she got into research which she later switched to marketing, media, and communication at different companies before Zumaeta Group. Along the way, she earned accolades, a strong network, and even an Emmy. Keeping your brand story simple, clear, and direct is important. According to Ginger, the story depends on the people one is interacting with. Be authentic instead of complicated since complex things disconnect people. Creating emotions is easier with stories, so Founders should focus on perfecting their storytelling skills. In the first half, she talked about: * Gratefulness * Overview of the brand * Her background * The formula for telling the story * Brand should be authentic Join Ramon Vela and Ginger Zumaeta as they break down the inside story on The Story of a Brand. For more on Zumaeta Group, visit: https://www.zumaetagroup.com/homepage Subscribe and Listen to the podcast on all major apps. Listeners can also search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify. * This episode was brought to you by MuteSix. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand * This episode was brought to you by Attentive. How do the most innovative companies reach mobile consumers? Meet Attentive, the text messaging solution trusted by innovative retail & e-commerce brands like CB2, Coach, and thousands of Shopify brands. On average, Attentive customers see 25x ROI and 18.5% of online revenue driven by SMS. Ready for SMS to become one of your top three revenue channels? Learn how to get started with your free trial by requesting a demo at https://www.attentivemobile.com/ * This episode is also brought to you by Gorgias. Did you know that loyal customers are 9x more likely to convert compared to a first-time shoppers? That's why exceptional customer service is so important for your retention & growth. I recommend using Gorgias. Gorgias combines all your communication channels, including email, SMS, social media, live chat, and phone, into one platform and gives you an organized view of all tickets. This saves your support team hours per day and makes managing customer orders a breeze. Go to https://www.gorgias.com/ to book a demo and mention the Story of a Brand podcast for two months free.