**This episode is brought to you by MuteSix, Gorgias, and Attentive**   To democratize customer communication for brands of all sizes across various channels - that's the mission of Cartloop. In the second half of this Feature, Lisa Popovici, Co-Founder of Cartloop, advises other startups that bringing on board the right people is the most important. She maintains that it's best not to try doing everything by yourself. Then she explains the difference between automated and conversational SMS marketing, a distinction that businesses usually do not know. Automated text is one impersonal text to the entire audience, while conversational text enables communication through its engaging, value-adding, and empathy-driven approach. In Part 2 of this Story of a Brand podcast, Lisa talks about: * Advice for other startups * How to reach Cartloop * Who is their ideal customer * Process of optimizing your Shopify account * Considering the tone of voice in your messages * Providing best information to shoppers and three plans * Is it better to start with one particular product * What's next for Cartloop * How brands should prepare for holidays Join Ramon Vela and Lisa Popovici as they break down the inside story on The Story of a Brand. For more on CartLoop, visit: https://cartloop.io/story Subscribe and Listen to the podcast on all major apps. Listeners can also search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify. * This episode was brought to you by MuteSix. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This episode was brought to you by Attentive. How do the most innovative companies reach mobile consumers? Meet Attentive, the text messaging solution trusted by innovative retail & e-commerce brands like CB2, Coach, and thousands of Shopify brands. On average, Attentive customers see 25x ROI and 18.5% of online revenue driven by SMS. Ready for SMS to become one of your top three revenue channels? Learn how to get started with your free trial by requesting a demo at https://www.attentivemobile.com/ * This episode is also brought to you by Gorgias. Did you know that loyal customers are 9x more likely to convert compared to a first-time shopper? That's why exceptional customer service is so important for your retention & growth. I recommend using Gorgias. Gorgias combines all your communication channels, including email, SMS, social media, live chat, and phone, into one platform and gives you an organized view of all tickets. This saves your support team hours per day and makes managing customer orders a breeze. Go to https://www.gorgias.com/ to book a demo and mention the Story of a Brand podcast for two months free.