**This episode is brought to you by MuteSix, Gorgias, and Attentive**   ”The best at data collection for Shopify brands,” says Ben Parr. Today we have Ben Parr, President and Co-Founder of Octane AI, a zero-party data marketing platform for e-commerce brands, especially Shopify brands. Ben was Editor-at-Large for Mashable in the past. He wrote a book called “Captivology: The Science of Capturing People's Attention.” For him, entrepreneurship was always on his mind, and it was just a matter of working on ideas. He explains that Octane doesn't just collect data but leverage that data for deep personalization too. He also mentions that the Shopify ecosystem has completely exploded due to pandemic and consumer trends. He predicts that there will be a new class of eCommerce brands, lots of unpredictability; innovation; more competition between Shopify and Amazon. He talks about: * Gratefulness * Overview of the company * His background * Entrepreneurship * Challenges for the consumers * Trends in industry * Who's using zero-party data? Join Ramon Vela and Ben Parr as they break down the inside story on The Story of a Brand. For more on Octane AI, visit: https://www.octaneai.com/ Subscribe and Listen to the podcast on all major apps. Listeners can also search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify. * This Show is sponsored by MuteSix. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand * This episode was brought to you by Attentive. How do the most innovative companies reach mobile consumers? Meet Attentive, the text messaging solution trusted by innovative retail & e-commerce brands like CB2, Coach, and thousands of Shopify brands. On average, Attentive customers see 25x ROI and 18.5% of online revenue driven by SMS. Ready for SMS to become one of your top three revenue channels? Learn how to get started with your free trial by requesting a demo at https://www.attentivemobile.com/ * This episode is also brought to you by Gorgias. Did you know that loyal customers are 9x more likely to convert compared to a first-time shoppers? That's why exceptional customer service is so important for your retention & growth. I recommend using Gorgias. Gorgias combines all your communication channels, including email, SMS, social media, live chat, and phone, into one platform and gives you an organized view of all tickets. This saves your support team hours per day and makes managing customer orders a breeze. Go to https://www.gorgias.com/ to book a demo and mention the Story of a Brand podcast for two months free.