**This episode is brought to you by MuteSix, Yotpo, FenixCommerce, and EcoCart**   ”A massive category growth opportunity” that's what ReserveBar's technology and platform is creating. In part 2, Derek Correia, President of ReserveBar, and Lindsay Held, CEO and Co-Founder of ReserveBar, mentions the brand serves the consumers in a very logical and frictionless fashion. According to Derek, having better control over a branded experience from beginning to end is powerful for the industry and retail partners. Retailers benefit from ReserveBar because things are easier. Plus, they help bring revenue into retailers. The ReserveBar platform provides sales to retailers and brands and offers valuable data while connecting consumers to the brand. ReserveBar is also a route to market for emerging brands such as craft brands and brands coming from marginalized communities. To be an agent of change is exciting to them. Content and education are great strategies that will continue. They discussed: * How ReserveBar works * Highlights from the brand * Game changer for consumers * Route to market for ReserveBar * Proliferation of ideas * Message for customers Join Ramon Vela, Derek Correia, and Lindsay Held as they break down the inside story on The Story of a Brand. For more on Reservebar, visit: https://www.reservebar.com/  Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand  * This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty. As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again. Want to know more? Visit https://yotpo.com/storyofabrand  And turn your one-time shoppers into lifelong brand lovers. * This episode is also brought to you by Fenix Commerce. Folks, we all know delivery and shipping are a major pain. Fortunately, with FenixCommerce, you can now deliver a better customer experience AND improve conversions up to 14% by providing personalized actual delivery dates and options directly on your Webstore. And post-purchase, stay on top of things with Fenix proactive delivery alerts. Retailers, brands, and online merchants big and small trust FenixCommerce to optimize the entire order, shipping, and delivery experience, so why not you. For more details, check out https://fenixcommerce.com/. * This episode is also brought to you by EcoCart. EcoCart is an e-commerce plugin that encourages checkout by allowing your customers to shop carbon neutral with you. And we all know that Sustainability is now a driving factor in consumers’ purchasing decisions. That’s why the 1,500+ brands that use EcoCart like APL, BarkBox, Ancient Nutrition, and OLIPOP are seeing a massive boost to customer loyalty and engagement as well as up to 20% increase in cart conversion rates. Get started today. Go to https://ecocart.io/sob/