**This episode is brought to you by MuteSix and Yotpo**   “To help brands and small businesses grow” that's the mission of Carro. In part 2, David Perry, Founder and CEO of Carro, posits that in a way, brands are influencers, and influencers are brands.   David has a background in engineering and the video gaming industry. He believes that there's room for innovation in every industry. To him, the business world is filled with friction. He mentions their cross-brand bundling offering that helps make a bundle of products from different brands.   Later, he also mentions that PayPal is an investor and why companies like PayPal invest: Carro is helping businesses grow. Brands can apply to Carro as a supplier as well as a retailer.   He discusses:   * Cross brand bundling * What made him stop and think * Room for innovation * Business friction * Investors and commerce enablement * Betting on Shopify * How to get started with Carro * Supporting customers * Words of wisdom   Join Ramon Vela and David Perry as they break down the inside story on The Story of a Brand.   For more on Carro, Visit: https://getcarro.com/  Subscribe and Listen to the podcast on all major apps. Just search for” “The Story of a Brand” Click here to listen on Apple Podcast or Spotify.   *   OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.   MuteSix is the leading agency in performance marketing.   They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.   They're currently offering listeners a FREE omnichannel marketing audit.   Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.   The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.   For your free digital marketing consultation, visit: https://www.mutesix.com/storyofabrand    *   This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty.   As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again.   Want to know more? Visit https://yotpo.com/storyofabrand    And turn your one-time shoppers into lifelong brand lovers.