**This episode is brought to you by MuteSix and Daasity**   In the second part of this Feature, David Fudge, Co-Founder of Aplós, talks about its advantages and its approaches to get into the industry. Operation and supply were a problem for them during the COVID situation. He mentions that they regularly faced ups and downs. He likes brands with a strong point of view. The reason being, a brand that is a bit polarizing can build a strong connection with the target audience. He advises brands to have a personal connection. David believes that if a brand wants to make an impact, then it must think beyond selling. We discussed: How does it feel like to have a team open to this new perspective; Challenges faced by their disruptive brand; His previous experience and learnings; His advice for new entrepreneurs; Where to find products; How customers get motivated; and so much more. Join Ramon Vela and David Fudge as they break down the inside story on The Story of a Brand. For more on Aplós, visit: https://aplos.world/ * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This specific episode is also brought to you by Daasity. Daasity provides a single view of your Sales and Marketing data to identify the channels, and products, that are performing the best -- so you can make better data-empowered decisions. In minutes, unify all of your sales and marketing data to understand better critical growth metrics like LTV, ROAS, and profit margin by product. Join 1,400 Shopify and Shopify Plus brands like Rothy’s, Who Gives A Crap, Kopari, and MVMT Watches, who are all growing faster with better insights. Get started today with over 130 pre-built Reports. Schedule a free call with an Ecommerce Strategist today. Visit Daasity.com/story