**This episode is brought to you by MuteSix and Daasity**   For the next generation of wellness-minded consumers - Aplós brings plant-based adult beverages to its consumers. In the first part of this Feature, we have David Fudge, Co-Founder of Aplós, a company that provides hemp-infused, non-alcoholic spirits that uplift you without the adverse effects of alcohol. David's first full-time job was at MTV. He is very grateful to them for the experience he gained. For the last 15 years, he’s worked with consumer brands. He launched Aplós in December 2020. He developed a simple yet better alcohol alternative. His team thinks like a consumer and creates things he would want to see in the market. In part 1, we discuss: The support he received from others; What he did before Aplós; Outline of the company; His opinion on alcohol and socializing; Why Millennials are the optimization generation; The ingredients and what’s the meaning of Aplós; Their vision of functional plant-based alcohol alternatives; and so much more. Join Ramon Vela and David Fudge as they break down the inside story on The Story of a Brand. For more on Aplós, visit: https://aplos.world/ * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This specific episode is also brought to you by Daasity. Daasity provides a single view of your Sales and Marketing data to identify the channels, and products, that are performing the best -- so you can make better data-empowered decisions. In minutes, unify all of your sales and marketing data to understand better critical growth metrics like LTV, ROAS, and profit margin by product. Join 1,400 Shopify and Shopify Plus brands like Rothy’s, Who Gives A Crap, Kopari, and MVMT Watches, who are all growing faster with better insights. Get started today with over 130 pre-built Reports. Schedule a free call with an Ecommerce Strategist today. Visit Daasity.com/story