**This episode is brought to you by MuteSix and Yotpo**   “Sell more together,” that's the tagline as well as the idea behind Carro. In part 1, we have David Perry, Founder and CEO of Carro, a brand that helps other brands build out their offering.   David is originally from Northern Ireland. He explains that collaboration between brands and between brands and influencers leads to more traffic and attention. According to him, influencers make the mistake of not reading the marketplace. He advises that they must own their stores, customers and build their collection.   Carro is a company that fulfills the needs of the actual shoppers. To Carro, influencers should be considered a retailer who sells products. He also believes that influencers and brands can be tastemakers in their markets.   In part 1, he discusses:   * Gratefulness * Overview of the brand * Who's an influencer 2.0 * How Carro technology works * Collaboration, curating, and marketplace * Affiliate links these days * Tastemaker influencers   Join Ramon Vela and David Perry as they break down the inside story on The Story of a Brand.   For more on Carro, Visit: https://getcarro.com/    Subscribe and Listen to the podcast on all major apps. Just search for” “The Story of a Brand” Click here to listen on Apple Podcast or Spotify.   *   OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.   MuteSix is the leading agency in performance marketing.   They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.   They're currently offering listeners a FREE omnichannel marketing audit.   Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.   The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.   For your free digital marketing consultation, visit: https://www.mutesix.com/storyofabrand    *   This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty.   As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again.   Want to know more? Visit https://yotpo.com/storyofabrand    And turn your one-time shoppers into lifelong brand lovers.