**This episode is brought to you by MuteSix, Yotpo, FenixCommerce, and EcoCart**   In part 1, we have Derek Correia, President of ReserveBar and Lindsay Held, CEO and Co-Founder of ReserveBar, an eCommerce leader in rare, luxury, and ultra-premium spirits, specializing in customization, personalization, and innovative gifting. Derek was a struggling entrepreneur when he met Lindsay. Lindsay brought him on to ReserveBar because of his great ideas and perspective. Derek is not just fueled by problem-solving but passion as well. It kept him going in his previous business failed. When things were at their worst, Lindsay fell into a deep depression but relying on his brother, Co-Founder, and support network helped him. According to Lindsay, people don't fail; businesses fail, that's why it should not be taken personally. ReserveBar was started when Diageo, the largest producer in the spirit industry, looked for a marketing partner to create an eCommerce website around 2011. The brand successfully pitched to Diageo and got its first partnership signed. And the rest is history. In the first half, they talked about: * Gratefulness * Experiences that brought them together * Derek's mindset * Lindsay's recommendation to founders * How they started ReserveBar Join Ramon Vela, Derek Correia, and Lindsay Held as they break down the inside story on The Story of a Brand. For more on Reservebar, visit: https://www.reservebar.com/  Subscribe and Listen to the podcast on all major apps. Just search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify. * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand  * This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty. As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again. Want to know more? Visit https://yotpo.com/storyofabrand  And turn your one-time shoppers into lifelong brand lovers. * This episode is also brought to you by Fenix Commerce. Folks, we all know delivery and shipping are a major pain. Fortunately, with FenixCommerce, you can now deliver a better customer experience AND improve conversions up to 14% by providing personalized actual delivery dates and options directly on your Webstore. And post-purchase, stay on top of things with Fenix proactive delivery alerts. Retailers, brands, and online merchants big and small trust FenixCommerce to optimize the entire order, shipping, and delivery experience, so why not you. For more details, check out https://fenixcommerce.com/.  * This episode is also brought to you by EcoCart. EcoCart is an e-commerce plugin that encourages checkout by allowing your customers to shop carbon neutral with you. And we all know that Sustainability is now a driving factor in consumers’ purchasing decisions. That’s why the 1,500+ brands that use EcoCart like APL, BarkBox, Ancient Nutrition, and OLIPOP are seeing a massive boost to customer loyalty and engagement as well as up to 20% increase in cart conversion rates. Get started today. Go to https://eco