Whether it’s working on your digestion during your BART ride or swerving down the isles of your favorite Sprouts, Ben Goodwin, Co-founder, CEO, and Formulator of OLIPOP PBC, explains the importance of the microbiome and how to best to take care of it. As Olipop describes it best on their Instagram, “we’re all just bacteria babe” and it’s time we had a conversation on how best take care of that bacteria while enjoying the soda we drink. Here's their story. In Part 1, Ben discusses: The origins of the entrepreneurial mindset; The effects of the “American Diet”; Defining the microbiome and how eating healthier could make us happier; Can’t say it better than “Digestion is Crucial” Learn it, live it, love it, and more.      Join us while Ramon Vela interviews Ben in Part 1 of this episode and listen to him share the inside story of a brand.   For more on OLIPOP PBC visit: https://drinkolipop.com/     Attentive - https://www.attentivemobile.com/ Enquire Labs - https://www.enquirelabs.com/commercefocused Retention Science - RetentionScience.com