In the first part of this episode listen to find out how Polly Rodriguez became co-founder and CEO of Unbound, a sexual wellness company for women. She discusses how the stigma associated with women’s sexuality posed several problems for her along the way. But, having survived life-threatening Colorectal cancer at age 21, she learned to be fearless and unwavering in her determination to pursue her dreams. This is her story. In the first part of this episode Polly talks about: How she was diagnosed with Colorectal cancer at age 21; scary side-effects of the radiation put her body through menopause prematurely; How an uncomfortable experience shopping for lubricant and a vibrator stuck with her; Why she worked in health care for a few years then found her business partner; Why she was initially fearful of talking about her idea for her product; dealing with emotional guilt surrounding her parents’ feedback; 2 years worrying about her decision; Why she ultimately views her experience with cancer as a catalyst to live fearlessly; What different challenges came with funding and distributing her product; institutional barriers due to her product is related to sex; How products aimed at women’s sexual wellness are viewed as vice products; the double-standards and injustices; What she did to advertise her product; hiring a PR firm, writing emails, social media, leaning into their values authentically; financially contributing to causes authentically; Why it’s so important to hire a diverse team that reflects values and the culture; and more.   Join us while Ramon Vela interviews Polly in Part 1 of this episode and listen to him share the inside story of a brand.   For more on Unbound Babes visit: https://unboundbabes.com/     Fenix Commerce - https://www.fenixcommerce.com/ MarketerHire -  https://marketerhire.com/ (code: SOB) Retention Science - RetentionScience.com