In the first part of this episode listen as Ginger King, Founder FanLoveBeauty tells her inspiring story of incredible perseverance. Her love for beauty, expert marketing skills, and the sheer passion and determination that eventually led to her becoming president of her own beauty line- Fan Love Beauty - her high-end lip balms made especially for public speakers are one-of-a-kind, just like Ginger. Here is her story... In the first part of this episode Ginger talks about Being a cosmetic chemist for over 25 years; How her mom was the first woman to set up a boutique in Japan in the 1960s; she grew up in the beauty industry, wanted to become a make-up artist; Why cultural expectations meant she had to study in university  (chemistry); fulfilled her own passion working at Estee Lauder cosmetic counter and minored in marketing; How she hustled, networked, relocated all over California to New York, bounced from company to company to learn the ins-and-outs of the beauty industry; Why she is so concerned about ingredients in traditional lip balms in the market; How she launched her own brand; leveraged her massive network of connections; offered free favors to beauty magazines to bank on press and promotions; What changes she’s made post-covid19- promoting the healthy ingredients, offering free hand cream, in line with the trend of people becoming more health-conscious, and more.    Join us while Ramon Vela interviews Ginger in Part 1 of this episode and listen to her share the inside story of a brand.   For more on FanLoveBeauty visit: https://www.fanlovebeauty.com/     Attentive - https://www.attentivemobile.com/ Enquire Labs - https://www.enquirelabs.com/commercefocused Retention Science - RetentionScience.com