69 min listen
Establishing a Skincare Empire with Korres Founder Lena Korres
FromThe Real Reel
ratings:
Length:
45 minutes
Released:
Feb 20, 2023
Format:
Podcast episode
Description
Episode 201: After over 25 successful years in the beauty business, there’s no denying that Korres skincare has withstood the test of time. From a small pharmacy in Greece to the shelves of Sephora and beyond, the evolution of this established brand is worth talking about, and today, Natalie has the privilege of doing just that when she sits down with their founder, Lena Korres. The two dive into the controversial topic of "clean beauty," the personal nature of skincare, how Korres stands out from the competition, and everything Lena has learned from building an established brand since the 90s. Tune in for an inspiring conversation on the ultimate success story and the power of consistency, both in life and business.
Today’s episode dives into:
The oversaturation and confusion within the "clean beauty" space
Why skincare is beyond personal and there’s no such thing as a one-size-fits-all product
Lena’s background as a chemical engineer and the reality of being a female in the field
What prompted her to develop clean beauty products in the first place
The importance of connecting face-to-face with customers and building a trusting relationship with the community
What launching a "clean beauty" product was like back in the 90s and their first ever product
Understanding that adapting is necessary and the power of sticking to your mission
Lena’s current role within the brand and her true thoughts on having a specific "road map" as a founder
Thank you so much for being a part of our podcast community! Please be sure to rate, follow, review, and of course, post to your highlight reel. Follow your host Natalie on Instagram @nataliebarbu and @therealreelpodcast. Shop and follow @korres
Thank you to our sponsors for making this episode possible. Check out these deals just for you:
The Farmers Dog - Get 50% off and free shipping on your first box of fresh, healthy food at thefarmersdog.com/REALREEL
Supergut - Head over to Supergut.com and use code REALREEL to save 20% off your order
Apostrophe - Get your first visit for only five dollars at Apostrophe.com/REALREEL when you use our code: REALREEL
Shopify - Sign up for a one-dollar-per-month trial period at shopify.com/realreel
Learn more about your ad choices. Visit megaphone.fm/adchoices
Today’s episode dives into:
The oversaturation and confusion within the "clean beauty" space
Why skincare is beyond personal and there’s no such thing as a one-size-fits-all product
Lena’s background as a chemical engineer and the reality of being a female in the field
What prompted her to develop clean beauty products in the first place
The importance of connecting face-to-face with customers and building a trusting relationship with the community
What launching a "clean beauty" product was like back in the 90s and their first ever product
Understanding that adapting is necessary and the power of sticking to your mission
Lena’s current role within the brand and her true thoughts on having a specific "road map" as a founder
Thank you so much for being a part of our podcast community! Please be sure to rate, follow, review, and of course, post to your highlight reel. Follow your host Natalie on Instagram @nataliebarbu and @therealreelpodcast. Shop and follow @korres
Thank you to our sponsors for making this episode possible. Check out these deals just for you:
The Farmers Dog - Get 50% off and free shipping on your first box of fresh, healthy food at thefarmersdog.com/REALREEL
Supergut - Head over to Supergut.com and use code REALREEL to save 20% off your order
Apostrophe - Get your first visit for only five dollars at Apostrophe.com/REALREEL when you use our code: REALREEL
Shopify - Sign up for a one-dollar-per-month trial period at shopify.com/realreel
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Feb 20, 2023
Format:
Podcast episode
Titles in the series (100)
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