Episode 141: Athleisure wear has become a wardrobe staple and the importance of being comfortable and fashionable is more relevant now than ever before. The co-founders of Daily Dr!lls, Kennedy Crichlow and Mary Ralph Lawson, heard the call for comfort in clothing and started designing stylish pieces that you aren’t dying to take off after a long day of work. These two marketing savvy best friends decided to jump feet first into entrepreneurship during the pandemic and have cracked the code when it comes to balancing friendship with business. Their connection as friends shines through in their branding and ability to create an inclusive, well-appreciated community. They share some marketing tactics that have increased their sales exponentially and tips for saying yes and no with intention.  
 
Daily Dr!lls is a clothing company dedicated to making pieces you can live your life in. The company was launched in November of 2020 during the global pandemic, and has been steadily growing ever since. Owners Kennedy Crichlow and Mary Ralph Lawson create items they can see themselves wearing and look to their own closets for inspiration.  
 
Today's episode dives into: 


The ins and outs of starting a clothing brand  

Ways to create a community that feels seen and heard  

The importance of owning your lane and recognizing your strengths and weaknesses 

 
Thank you so much for being a part of our podcast community! Please be sure to rate, follow, review, and of course, post to your highlight reel. Follow your host Natalie on Instagram @nataliebarbu and @therealreelpodcast. 
 
Follow DAILY DR!LLS on Instagram @dailydrills and check out their website shopdailydrills.com/. Follow Kennedy on Instagram @kennedycrichlow and Mary Ralph @maryralph. 
 
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