Sustainability is a buzzword that is often misused.In this episode, Arielle Crawford, Founder and Creative Director of Shop Arielle, shares her definition of what it means to build a sustainable fashion brand. She shares the slow and steady journey of sustainability in their business. Listen up and learn!KEY TAKEAWAYS FROM THIS EPISODETo do things the right way, sometimes, it can’t be scaled at mass.Conventional fashion can be very competitive, while sustainable fashion is much more collaborative.Sustainable fashion welcomes transparency and lifts the veil between the customers and the brand.Show up every single day and grow day by day authentically and organically.Wholesale channels allow you to scale your production.TODAY’S GUESTArielle Crawford is the Founder and Creative Director of Shop Arielle. Shop Arielle is a sustainable apparel label committed to regenerative materials, fair-trade labor, supply chain integrity, and consumer education.Connect and learn more about Arielle and her company here:Website: https://shop-arielle.comInstagram: https://www.instagram.com/shop_arielle/?hl=enLinkedIn: https://www.linkedin.com/in/arielle-t-crawford-51111033/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply