In this episode Elizabeth speaks with Phoebes Garland, the Co-Founder of Garland & Garland Fashion Agency.Phoebes is a regular contributor & speaker in the fashion industry with over 25 years of experience. Her zone of genius the business of fashion, specialising in wholesale strategy, sales, product development and working with independent & major retailersPhoebes is also a passionate ambassador to not-for-profits – including Shake it Up Australia and Adopt Change.During this dynamic conversation we discuss what a brand needs to know to become ‘wholesale ready’ , the future of wholesaling, the Australian retail landscape and the experience you need to succeed.This episode was recorded in April 2020 just when retail was slowly coming out of initial COVID restrictions.Key Takeaways:- Agents are trusted advisors on the ground- If your range is too small you could miss an opportunity with a major retailer- A reset of our industry will occur – on some level we are all starting again- Independent Retailers have an advantage over larger retail chains right now- It’s easier to manage in a smaller boutique – it’s a more controlled environment - safety must come first- We're all in this together – Manufacturers + Brands + Agents + Retailers- We can all collaborate, share space, share information, help each otherYou can find Phoebes at:Instagram- @phoebes_garland @garlandandgarlandWebsite - www.garlands.com.auWant to join our ‘Start Your Fashion Business’ Programme & Community?If you would like to learn online, gain the support of mentors and join an engaged community, please head over to:https://fashionequipped.com.au/start-your-fashion-business/You can find Fashion Equipped over at:Instagram: @fashionequippedPodcast Insta: @fashionbusinessmindsetFacebook: www.facebook.com/fashionequippedWebsite: www.fashionequipped.com.auWork with one of our Mentors at www.fashionequipped.com.au/yourmentorcollective/Your Mentor CollectiveLet's do this together, let's make The Fashion Business, YOUR Business!See omnystudio.com/listener for privacy information.