In this Episode Elizabeth speaks with Effie Kats, Melbourne Designer & Founder Bayse Brand & Dead End Lovers.Effie founded Zachary the label in 2013 which she operated for 5 years.After exiting Zachary, Effie launched her namesake label in 2018 which focusses on made to measure garments with a view to create perfectly tailored, sustainable pieces that last in your wardrobe for years to come.During this real and raw conversation with Effie shares the some of the challenges she’s faced, the bravery it takes to re-establish yourself, the importance of doing your inner work and the power of self belief.This episode was recorded in late April 2020 while we were all adjusting to our 'new normal.'Key takeaways and tips: · Fill a gap based on what consumers actually want right now· Focus on exciting your customers, give them a unique experience· Establish a sound supply chain and work with incredible makers· The daily dynamics of a custom made model· Meet yourself, be real with yourself, and overcome creative blocksEffie's book recommendation:How to Heal Yourself When No One Else CanYou can find Effie at:- effiekats.comWebsite @effiekats @baysebrand @deadendloversInstagramWant to join our ‘Start Your Fashion Business’ Programme & Community? If you would like to learn online, gain the support of mentors and join an engaged community, please head over to:www.fashionequipped.com.au/start-your-fashion-business-programme/You can find Fashion Equipped over at:Instagram: @fashionequippedPodcast Insta: @fashionbusinessmindsetFacebook: www.facebook.com/fashionequippedWebsite: www.fashionequipped.com.auLet's do this together, let's make The Fashion Business, YOUR Business!See omnystudio.com/listener for privacy information.