Today, we are joined by Founder and CEO of Bossy Cosmetics Inc., Aishetu Fatima Dozie. After 20 years in investment banking, Aishe took a sharp turn and directed her focus toward discovering her purpose and her passion. Thus, the mission-driven women's empowerment company masquerading as a beauty brand, Bossy Cosmetics, was born. In this episode, we hear about Aishe’s inspiring journey and why she considers her identity to be her journey. We discuss the painful process of having to divorce yourself from what you think the solution is when in actual fact, what the customer wants is all that counts. Aishe fills us in on the power of wording in design, the importance of communicating with your customers, and how Bossy Cosmetics uses language to connect with and empower their customers. We also touch on the crucial topic of inspiration and how to defend the time you need to fill your cup. Tune in to discover the power of confidence in transforming your life, how to navigate failure, and which Bossy Cosmetics products are Oprah Winfrey’s personal favorites!Key Points From This Episode:Aishetu Fatima Dozie’s transformational experience at the Stanford Design School.A painful lesson she has learned in her business, Bossy Cosmetics Inc.A real-life example of Aishe’s customers’ wants not matching the solution she designed.How to navigate instances when your product doesn’t hit the mark with customers.The genesis of Bossy Cosmetics.How confidence can transform your life.The intersection of purpose and passion.Aishe defines “founder market fit”.The role her identity has played in her journey.How Aishe came to identify her purpose.The importance of talking to and connecting with your customers. Which Bossy Cosmetics products Aishe feels hit the mark.The importance of wording in design.The four Bossy Cosmetics lipstick colors Oprah Winfrey picked.How Bossy Cosmetics Inc. conveys its messaging to customers.The color that recently resonated with Aishe and the bestselling product she created with it!What analogous exploration is and how Aishe fills her cup of inspiration.The importance of defending time to fill your cup.Aishe’s advice for those who have not been raised with privilege.Links Mentioned in Today’s Episode:Aishetu Fatima DozieAishetu Fatima Dozie on LinkedInAishetu Fatima Dozie on TwitterAishetu Fatima Dozie on InstagramBossy Cosmetics Inc.Musée BleuBossy Cosmetics Inc. on InstagramBossy Cosmetics Inc. on TwitterBossy Cosmetics Inc. on TikTokBossy Cosmetics Inc. on YouTubeJeremy Utley Marcus Hollinger