The beauty market is saturated, and it takes courage and vision to launch a new brand within the industry. A few years ago, such a visionary stepped onto the scene, changing the landscape with her unique approach. Haley Bogaert, an entrepreneur with over 15 years of hands-on experience in the beauty business, known for her expertise in all things eyebrows, founded HBFace inspired by her vision for a different beauty studio experience. HBFace reflects Haley's vision: chic, fresh, and inviting. A place where beauty is more than skin deep. It's about the relationships, the feedback from loyal clients, and the community built around these spaces. Haley didn’t have it easy. She experienced personal loss early on and turned tragedy into fuel to keep going and build a brand she was passionate about. She went on to open HB Face physical locations, and she launched her own skincare and makeup line, with each product echoing her belief that beauty should be fun, effortless, and stress-free. This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Please find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale