Kelsey Irvine is part of the mother/two-daughters trio behind Birch Babe, a Canadian skincare brand that's making waves in the natural beauty industry. Kelsey's career is a blend of creativity, commitment to sustainability, and a keen eye for storytelling. With a background in commercial advertising and documentary directing, she has a unique ability to craft content that looks good and connects on an emotional level.Kelsey isn't just about making things look pretty; she's deeply invested in making a difference. Her work as an Oscar-nominated producer highlights her dedication to narratives that drive positive change. This passion is a perfect match for Birch Babe's ethos, which prioritizes natural and ethically sourced ingredients, waste reduction, and minimizing carbon footprints. As CEO and Head of Creative and Communications at Birch Babe, Kelsey has helped the brand grow into a leader in the natural beauty market, earning a dedicated following and a reputation for excellence. In this episode, we delve into how Kelsey's blend of creative talent and strategic thinking and her commitment to eco-friendly practices helped shape a successful brand that stands for more than just beauty products. She also brings up her sobriety journey and commitment to living intentionally.This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Please find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale