Dana Ben David is Co-Founder and Creative Director of Healthybud, a brand reinventing the pet wellness category focusing on functional treats, meal-toppers and healthy and nutritional food for dogs. The Montreal-based company is leveraging superfoods that are usually more familiar to humans than dogs, such as ashwagandha, goji berries, or reishi medicinal mushrooms. A multi-passionate professional, Dana has an interesting background that gave her the knowledge she needed to start her company alongside her husband and their business partner. Before becoming an entrepreneur, she studied architecture, audio production, and voice acting, and as a trained vocalist and pianist, Dana also ventured into the music industry. In a tail-wagging twist on pet adoption, Montreal-based company Healthybud unleashed an irresistible offer this last fall: a year's supply of free dog treats to anyone adopting a senior dog. That’s just one of Healthybud’s fun plays on building a community dedicated to pet wellness, a growing trend in North America. In this episode you’ll hear about:-Dana’s passion for branding, which she applies to Healthybud’s cheeky market positioning-The brand’s commitment to (re)inventing the pet wellness category with superfood, quality ingredients-The future of the pet food & health category.This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Please find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale