Michèle and Véronik Bastien are the co-founders of PEPPERMINT Cycling Co., a Quebec-based company launched 4 years ago which has disrupted the cycling apparel industry by offering a line that targets women specifically. Today the company sells its designs across Canada, both in stores and through e-commerce, and is on the way to capture new markets internationally.Being avid cyclists themselves, the sister duo was motivated by the strong desire to create a brand that is an expression of style, leadership, inclusion and freedom. Find out how the Peppermint co-founders took on a traditionally made-dominated industry and came out ahead.Support for this episode of The Brand is Female comes from Bumble Bizz, where you can network at your own pace, on your own terms. You’ll find Bumble in the Apple app store and Android market!