Today’s guests have grown Flax Sleep, a premium linen bedding and home goods brand, 600% in the last 3 years. Their journey started when Anna was unable to find a Canadian brand where she could buy linen bedding for herself. She then asked her friends Vivian and Oana if they wanted to start a business together. A short time later they were in an Airbnb in Shenzhen, China eating takeout, looking at samples, and preparing to put in their first order. Anna and Vivian generously share their business journey in today's episode and highlight the importance of friendship, good food, business coaching and customer service. Enjoy!KEY TAKEAWAYS FROM THIS EPISODE:As business partners, you need to establish common values and goals that will keep you grounded. Spend quality time with your business partners, the more food the better!A coach is one of the best ways to ensure your success in business.If you’re a direct-to-consumer brand, Customer Lifetime Value should be a top KPI.Healthy boundaries are a keyTODAY'S GUESTSAnna Heyd and Vivian McCormick are linen specialists and co-founders of Flax Sleep. This all-female led business promotes sustainable linen products made from flax plants. Anna and Vivian are Vancouver-based entrepreneurs together with their co-founder Oana Papuc. Check out Flax Sleep at https://flaxsleep.com/  Connect with Vivian and Anna on LinkedIn. If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind