Just follow your instincts that seems to be the thread throughout today's podcast episode. Paper Camp alum, Ashleigh Evans of InBooze, joins me to talk about how she started a handmade, locally sourced food and beverage brand from her home in 2018. Her company has since expanded into a team working out of a commercial kitchen, warehouse, and a retail space, and they ship products to stores nationwide. On today's episode, we talk about regulatory requirements for the food and beverage industry, why you need trusted mentors surrounding you as you're building a business, and she shares a fun story about how being included in Oprah's stocking stuffer guide crashed her website. This episode is brought to you by our Email Marketing For Product Makers guide. 49% of our customers want to hear from us on a consistent basis, yet, only a small percentage of product-based business owners are actively sending monthly emails to their customers.   If you’ve struggled with what to say, when to send, or how to plan out your email marketing strategies, we’ve got just the tool for you. This tool and the optional training have helped hundreds of product makers plan out an entire year’s worth of emails.  And, the best part… they are creating templates that they can rinse & repeat year after year.   DOWNLOAD NOW You can view full show notes and more at www.prooftoproduct.com/297