Research has shown that you have about 8 seconds to capture people’s attention when they come to your website.  That’s the average attention span for your website visitors, and that’s not a lot of time!  If you fail to articulate what you sell, who those products are for and how you’re different from your competitors, you may have lost your chance to convert that potential customer. We have to be intentional about how we’re interacting & connecting with our customers so that we’re not only keeping their attention, but also converting them to customers. Today’s guest is Arianne Foulk, of Aeolidia, a web and graphic design agency.  Arianne and her team work exclusively with brands with a penchant for design and they have launched thousands of online shops.  She loves having a problem to solve, and has focused throughout her career on building online homes for fascinating people. You may remember Arianne from episode 114 of Proof to Product where we talked about abandoned cart emails.  On today’s episode we’re talking about common mistakes she sees product business owners making with their e-commerce site, SMS marketing strategies, and why you need automated email flows—like welcome and abandoned cart sequences—to better nurture and retain your current customers. If you’re a LABS member, Arianne will be joining us in April to lead us through achievable ways to optimize your e-commerce website for more sales. She’ll also be back in July to do website audits for our LABS members! Keep an eye on our events calendar so that you don’t miss these exciting trainings live! If you’re not already in our LABS program, head to prooftoproduct.com/labs to learn more.  As a reminder, all past LABS trainings are available as replays (and we have a really rich archive of trainings)—but only active LABS members are able to attend our trainings live and ask questions. Today's episode is brought to you by our Proof to Product LABS program. If you are looking to strengthen your business foundation and are looking for coaching and a trusted community for support, come join Proof to Product LABS. Our vault of on-demand trainings runs deep, but the incredible community, the connections, and the collaborations are like no other. If you sell physical products, come join us! This is a space that was intentionally built just for you.   ENROLL NOW   You can view full show notes and more at prooftoproduct.com/288.