I know what you're thinking. Why are we talking about holiday gift guides when it's only spring? I know. But just like how product development cycles require advanced planning, so does pitching the press and getting your products featured in holiday gift guides.  Today's guest is Nora Wolf from Wolf PR, a boutique public relations firm that she founded in 2011. Wolf PR specializes in furniture, textiles, lighting, and collectible design. In addition, they have consulted with a wide range of companies, big and small. In 2020, Nora and her business partner, Kristen Larson, launched a second business called WolfCraft. WolfCraft's mission is to help creative businesses build brand awareness with actionable PR and content strategies that resonate with clients and the media. Nora is known for helping product-based business owners get their products featured in holiday gift guides.  During this episode, we're talking about your holiday gift guide pitching timeline, what you need to have prepared, and how to put your best products forward when pitching press for holiday gift guides.  If pitching holiday gift guides is something you are focused on for this year, I want to invite you to a free workshop that we're co-hosting with WolfCraft PR on May 7th at 9am PT/12pm ET.  They will share best practices for pitching your products to gift guides and tell you more about their upcoming program that helps you get your products featured in gift guides.  You can click here to register for this free workshop. You can view full show notes and more at http://prooftoproduct.com/340  Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp