For those just starting out on their commerce journey, selecting a sales platform can sometimes be intimidating.  Do they go with something like Amazon or Etsy where there is a built in audience, or should they build on Shopify where they then have to drive traffic to their site? Today’s guest is Grace Hayden, an e-commerce CEO and expert who has built and sold multiple products on platforms like Shopify, Etsy, and Amazon.  She has over 20 years of retail experience including a degree in retail business. She now helps others build successful e-commerce businesses by focusing on the fundamentals and foundations of retail. On today’s episode Grace runs us through the 5 P’s of e-commerce explaining how they work together to create a strong foundation for your e-commerce business.  She shares the pros & cons of selling on a platform like Amazon and she shares two of her favorite Shopify apps that she can’t live without! Today’s episode is brought to you by our Email Marketing For Product Makers guide. If you’ve struggled with what to say, when to send or how to plan out your email marketing strategies for wholesale or direct to consumer audiences we’ve got just the tool for you. Grab our free guide that has helped hundreds of product makers plan out a year’s worth of marketing emails in under an hour. We’ll tell you what to say, when to send and help you create an email strategy that works for your specific business.  DOWNLOAD NOW You can view full show notes and more at prooftoproduct.com/277 In today’s episode, we mentioned a Customer Retention training inside of Proof to Product LABS, our 12-month group coaching program that was built for product based business owners who want to streamline their systems and revenue. The doors to LAB will be opening again at the end of December and everyone on our waitlist will get early access to secure your seat. JOIN THE WAITLIST Work with Katie: LABS: community & coaching for product based businesses Paper Camp: get your products on the shelves of stores big & small  Free Resource Library: classes, resources & tools to help you grow your product business