Are you trying to connect with a broad audience rather than niching down to a core group of customers to connect with? When it come to product creation, marketing and even the branding for your business, finding your niche can provide so much value. In today’s episode, Sadie Teper joins us to share why it's important for you to niche down and know who your customer really is. When you get clear on who you’re talking to… it's much easier to create, market and sell your products. You can view full show notes and more at prooftoproduct.com/249 Today’s episode is brought to you by LABS, my 12-month group coaching program that was built for product based business owners who want to streamline their systems and streamline their revenue. If you’re ready to join this program, make sure you’re on the waitlist for when we open enrollment! {Join the Waitlist}