Hailing from Houston, TX, Thomas Nguyen completed his law degree at the University of Texas at Austin and started his career as a litigation attorney. Dissatisfied with the path he was on, he left his legal career behind to pursue his passion in business and marketing. In 2009, Nguyen Co-Founded Peli Peli, a fine-dining restaurant specializing in South African comfort food. In October of 2016 Nguyen Co-Founded Peli Peli Kitchen a fast-casual version of the original concept. To date, the restaurant group operates 5 total locations, 3 Peli Peli locations, and 2 Peli Peli kitchen locations. Show notes… Favorite success quote or mantra: "You can't be good at something unless you are truly passionate about it." In this episode with Thomas Nguyen we discuss: The passion for providing something for your community The best ways to keep yourself motivated in the industry Sacrifice Impacting your community Finding your lane The importance of getting pleasure from what you do Starting life over The value of experimentation Marketing!!! Whatever you represent, you must be able to back it up South African cuisine Introducing a market that doesn't exist Making a guest's day better by coming to your establishment Realizing when you're burnt out Guerilla marketing Branding!!! Building a trusting relationship with your guests People what to know who's driving your engine: it's YOU! "Restaurant Startup" Putting your restaurant on television Adapt to your market OR change the market The difficulty of navigating new social media platforms How to tell a story with your social media posts Don't just say your food is good; present what you are about and what your values are The power of collaboration and helping other restauranteurs Today's sponsor: Gusto offers modern, easy payroll, benefits, and HR to small businesses across the country — they were even named best online payroll by PCMag. And as a listener, you’ll get three months free when you run your first payroll. Sign up and give it a try at Gusto.com/unstoppable.  BentoBox helps restaurants grow their business through a connected suite of tools, offering them an integrated website to connect with their guests and drive revenue online. Restaurant owners and operators are able to easily update menus, promote specials, take catering and event inquiries, sell merchandise, gift cards and more. Revel Systems integrates front of house and back of house operations into a single dashboard. Designed to increase security, stability, ease of use, and speed of service, Revel’s streamlined ecosystem provides businesses with the right tools to grow. Learn more at revelsystems.com/unstoppable.   Knowledge bombs Which "it factor" habit, trait, or characteristic you believe most contributes to your success? Passion What is your biggest weakness? Prioritizing time What's one question you ask or thing you look for during an interview? Pick something you like and sell it to me What's a current challenge? How are you dealing with it? Understanding the importance of building proper systems Share one code of conduct or behavior you teach your team. Always have a positive attitude What is one uncommon standard of service you teach your staff? We want our staff to be stars. Guests should come back not only for the food but for the staff as well. What's one book we must read to become a better person or restaurant owner? Setting the Table GET THIS BOOK FOR FREE AT AUDIBLE.COM  What's the one thing you feel restaurateurs don't know well enough or do often enough? Marketing and branding their concept What's one piece of technology you've adopted within your four walls and how has it influenced operations? Trello If you got the news that you'd be leaving this world tomorrow and all memories of you, your work, and your restaurants would be lost with your departure with the exception of 3 pieces of wisdom you could leave behind for the good of humanity, what would they be? Understand your r