The University of San Diego graduate, Shawn Walchef, opened Cali Comfort BBQ in 2008. Since then, the Walchef family has incorporated the Bulgarian tradition of hospitality into every facet of the Cali BBQ business, from hosting cooking competitions, to publishing podcasts, to catering events of all sizes. Yes, you heard me say publishing podcasts. On top of being recognized as one of the best places to get BBQ in Southern California, if not THE BEST place, Walchef is the founder of Digital Hospitality where he guides fellow restaurateurs via video and audio content, through an ever-evolving digital world. Show notes… Favorite success quote or mantra: "If we can't tag you, we can't pimp you." In today's episode with Shawn Walchef we will discuss: Social media Trying to be the best Collaboration Being a parent Branding You have to be willing to live your brand Being at odds with your partners Embrace your community Yelp and how to utilize sites like it Embracing events Finding a crew that can execute better than you The best, most efficient way to show sports events at your restaurant/bar Always learn, always evolve Promoting Instagram-worthy food Best social media practices Today's sponsor: BentoBox empowers restaurants to own their presence, profits and relationships. The hospitality platform disrupts third-party services that come between the restaurant and the guest. BentoBox puts the restaurant first and offers tools that drive high-margin revenue directly through the restaurant’s website. BentoBox is trusted and loved by over 5,000 restaurants worldwide including Union Square Hospitality Group, Eleven Madison Park, Gramercy Tavern, Lilia and more. Restaurant365 is a cloud-based, all-in-one, restaurant-specific accounting and back-office platform that seamlessly integrates with POS systems, payroll providers, food and beverage vendors. It generates accurate real-time reporting and analysis in user-friendly dashboards, facilitating immediate, data-driven decision making. Restaurant365 eliminates manual, error-prone processes and is designed to help restaurant businesses grow with functionality that helps optimize labor costs, reduce food costs and increase revenue. Wisetail’s user-friendly platform focuses on engaging, growing, and empowering your workforce while enabling your culture to thrive in multi-site businesses. It is easily configurable to an organization's brand and technical specifications. In addition, Wisetail provides a social community for their customers to share best practices and continuously improve the learning experience. Knowledge bombs Which "it factor" habit, trait, or characteristic you believe most contributes to your success? Curiosity What is your biggest weakness? Financial accountability What's one question you ask or thing you look for during an interview? Heart What's a current challenge? How are you dealing with it? Life is just a series of positive challenges Share one code of conduct or behavior you teach your team. Make memorable moments What is one uncommon standard of service you teach your staff? It's our job to engineer memorable moments, make the story extend beyond our four walls What's one book we must read to become a better person or restaurant owner? Story Brand by Donald Miller The Power of moments by Chip Heath and Dan Heath GET THIS BOOK FOR FREE AT AUDIBLE.COM  What's the one thing you feel restaurateurs don't know well enough or do often enough? Promoting themselves What's one piece of technology you've adopted within your four walls restaurant and how has it influence operations? Up n' Go mobile payment services If you got the news that you'd be leaving this world tomorrow and all memories of you, your work, and your restaurants would be lost with your departure with the exception of 3 pieces of wisdom you could leave behind for the good of humanity, what would they be? Get involved Stay curious Lead with love Contact info: W