With Excitement allow me to introduce to you today's guest, Owner/Operator of Found Kitchen And Social House,  The Barn Steakhouse, PATTY2, and Stolp Island Social, Amy Morton.   Show notes… Calls to ACTION!!! Join Restaurant Unstoppable Network and connect with my past guest and a community of superfans. Subscribe to the Restaurant Unstoppable YouTube Channel Join the private Unstoppable Facebook Group Join the email list! (Scroll Down to get the Vendor List!) Favorite success quote or mantra: "Give the guest what they want." "Always say yes." "Think outside the box." "Do what is right." In today's episode with Amy Morton we will discuss: 4th (or 5th) generation restaurateur The Playboy organization The margins Tipping causes an unfair distribution of earnings Paying more to cooking staff is essential Tracking and watching the numbers is how you stay open Payroll is our biggest and most controllable number Reverse engineering your numbers Have a SINGULAR vision Industry rebellion Creativity without pressure The value of a dollar Integrating your identity into your work Restaurateurs spend too much money on the build-out Opening mistakes Finding a chef The host position Advice on partnerships Communications, intentionality, and ego Today's sponsor: 7shifts is a modern labor management platform, designed by restaurateurs, for restaurateurs. Effectively labor management is more important than ever to ensure profitability and restaurant success. Trusted by over 400,000 restaurant professionals, 7shifts gives you the tools you need to streamline labor operations, communicate with your team, and retain your talent. Best of all 7shifts integrates with the POS and Payroll systems you already use and trust (like Toast!) turning labor into a competitive advantage for your business. Restaurant Unstoppable members get 3 months, absolutely free. BentoBox empowers restaurants to own their presence, profits and relationships. The hospitality platform disrupts third-party services that come between the restaurant and the guest. BentoBox puts the restaurant first and offers tools that drive high-margin revenue directly through the restaurant’s website. BentoBox is trusted and loved by over 5,000 restaurants worldwide including Union Square Hospitality Group, Eleven Madison Park, Gramercy Tavern, Lilia and more. Ecolab: Streamline your clean with Ecolab’s new EPA-registered 2-in-1 solution, Sink & Surface Cleaner Sanitizer. It will help reduce risk, simplify your procedures and help ensure compliance. This solution cleans and sanitizes hard non-porous surfaces with a single product, eliminates the rinse step and equips your staff to clean more efficiently. Clean simplified, confidence delivered. Knowledge bombs Which "it factor" habit, trait, or characteristic you believe most contributes to your success? My personality What is your biggest weakness? Feeling a need for others to buy in What's one question you ask or thing you look for during an interview? What's your dream position? What's a current challenge? How are you dealing with it? Making sure the restaurants make moneyBe hands-on and efficient. Share one code of conduct or behavior you teach your team. Genuine What is one uncommon standard of service you teach your staff? Give back What's one book we must read to become a better person or restaurant owner? Setting The Table by Danny Meyer Blood, Bones, and Butter: The Inadvertent Education of a Reluctant Chef by Gabrielle Hamilton GET THIS BOOK FOR FREE AT AUDIBLE.COM  What's one thing you feel restaurateurs don't know well enough or do often enough? Make people feel at home Name one service you've hired. Chris Hesterberg - Midwest Hospitality Controls Group What's one piece of technology you've adopted within your restaurant walls and how has it influence operations? Bentobox If you got the news that you'd be leaving this world tomorrow and all memories of you, your work, and your restaurants wo