Brian Bogert is a co-founder of Oklahoma City restaurant group The Social Order Dining Collective (Fuzzy’s Taco Shop, Texadelphia, Seven47 & The Jones Assembly). Born and raised in Oklahoma City, he graduated from Heritage Hall High School. Brian was and continues to be a formidable tennis player, winning the state championship two years in a row. He graduated from Southern Methodist University in Dallas, TX with degrees in Finance and Marketing. When he’s not cheering on the OKC Thunder and Roger Federer, Brian is coaching high school tennis athletes at his high school alma mater. Show notes… Calls to ACTION!!!  Join Restaurant Unstoppable Network! Subscribe to the Restaurant Unstoppable YouTube Channel Join the private Unstoppable Facebook Group Join the email list! (Scroll Down to get the Vendor List!) Favorite success quote or mantra: "The balance between contentment and stress is life's biggest riddle." In today's episode with Brian Bogert we will discuss: Work/life balance Similarities between coaching sports and owning restaurants The beginnings of fast casual Communication skills Business partners Franchising Advice for becoming a franchisee Understanding your numbers Finding the right accountant Understand every aspect and role within your business Profit First money management system Managing a young, drunk crowd Consulting Using existing architecture to inform restaurant concepts Social media marketing Early mistakes Soft/hard openings Today's sponsor: 7shifts is a modern labor management platform, designed by restaurateurs, for restaurateurs. Effectively labor management is more important than ever to ensure profitability and restaurant success. Trusted by over 400,000 restaurant professionals, 7shifts gives you the tools you need to streamline labor operations, communicate with your team, and retain your talent. Best of all 7shifts integrates with the POS and Payroll systems you already use and trust (like Toast!) turning labor into a competitive advantage for your business. Restaurant Unstoppable members get 3 months, absolutely free. 99designs is the global creative platform that makes it easy for designers and clients to work together remotely - no matter what your budget. From logos and brand identity, to menu and packaging, 99designs has helped more than tens of thousands restaurant owners build their brands. 99designs will match you with the right professional for your project from their curated community of talented creatives, and stay with you every step of the way so you love the outcome. Head to https://99designs.com/unstoppable to learn more or get $20 off your first design contest! Ecolab: Streamline your clean with Ecolab’s new EPA-registered 2-in-1 solution, Sink & Surface Cleaner Sanitizer. It will help reduce risk, simplify your procedures and help ensure compliance. This solution cleans and sanitizes hard non-porous surfaces with a single product, eliminates the rinse step and equips your staff to clean more efficiently. Clean simplified, confidence delivered. Knowledge bombs Which "it factor" habit, trait, or characteristic you believe most contributes to your success? Make it happen What is your biggest weakness? Saying "No" What's one question you ask or thing you look for during an interview? The intangibles; is he/she a good person What's a current challenge? How are you dealing with it? Pivoting in the pandemic Share one code of conduct or behavior you teach your team. Keep your head on a swivel/be proactive What is one uncommon standard of service you teach your staff? Keep your head on a swivel/be proactive What's one book we must read to become a better person or restaurant owner?  You're Not Listening: What You're Missing And Why It Matters by Kate Murphy GET THIS BOOK FOR FREE AT AUDIBLE.COM  What's one thing you feel restaurateurs don't know well enough or do often enough? Listening Name one service you've hired. Restaurant Hospitality Associates - a