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How to Get the Marketing Right for Your Cafe or Coffeeshop with Ebenezer Heng of On Coffee Makers.

How to Get the Marketing Right for Your Cafe or Coffeeshop with Ebenezer Heng of On Coffee Makers.

FromHospitality Leadership - Restaurant and Hotel Leadership.


How to Get the Marketing Right for Your Cafe or Coffeeshop with Ebenezer Heng of On Coffee Makers.

FromHospitality Leadership - Restaurant and Hotel Leadership.

ratings:
Length:
47 minutes
Released:
Feb 23, 2022
Format:
Podcast episode

Description

Today, I chat with Ebenezer Heng, business consultant and creator of On Coffee Makers, a very popular Instagram account sharing information and tips about coffee. We talk about how you can best develop the marketing of your coffeeshop or cafe including getting your product in front of new customers, and making sure your offer is aligned with your target market. We cover;

Before you do anything, you must know your customer persona or avatar;

Why you need to create perceived value of your cafe or coffeeshop offer in line with your customer persona, and;

Why it is imperative that your business in online in 2022;

and so much more.Ebenezer refers to a number of links during this episode and you can find them here:Cafe and Coffee Shop Keywords.About the Online Food Delivery Market Size Growth.Generating Content That Engages.Dont forget to check out On Coffee Makers YouTube and Instagram accounts too.If you find this episode interesting and valuable, please share it with someone who may benefit from this link.  It helps us reach more people in the industry.I would love to have your feedback, too, good or bad, so drop me an email to andy@thecafehustle.com with the guest name and let me know your thoughts. The Cafe Hustle is getting behind Hospitality Rising, a campaign to attract people back to the hospitality industry.  Head over to www.hospitalityrising.org and get behind this fantastic opportunity for our industry as a whole.SponsorTrainual Trainual is your one-stop-shop for centralising all your business processes, checklists, policies and company information, saving you money on onboarding, training and scaling your business.  Visit Trainual and use promo code CAFEHUSTLE for a free trial and 10% off your first 12 months.Get involved with The Cafe Hustle Community.  We are growing the community to add even more value and discuss the episodes after they go live.  Head over to our website and sign up to continue the conversation.The Cafe HustleInstagram: @thecafehustlepodcastFacebook: /thecafehustleTwitter: @cafe_hustleWebsite: www.thecafehustle.com
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Released:
Feb 23, 2022
Format:
Podcast episode

Titles in the series (100)

Welcome to the Hospitality Leadership Podcast, where hospitality leadership coach Andy Jones explores the unique challenges of leading a hospitality business, whether you're managing a coffee shop, restaurant, or hotel. Through interviews with industry leaders and actionable strategies for success, Andy shares his expertise to help hospitality professionals at every level of the organisation. As a restaurant leadership coach with over a decade of leadership experience across multiple industries, Andy knows what it takes to succeed in the competitive world of leadership. Whether you're an owner, manager, or aspiring leader, The Hospitality Leadership Podcast can help you take your skills and your hospitality business to the next level. Tune in weekly to join the conversation and stay up-to-date on the latest industry trends. If you're looking for a restaurant podcast or resources to improve your hospitality leadership skills, you've come to the right place! Don't forget to subscribe and leave a review to help spread the word.