In the second part of my conversation with Rachel Hatfield, co-founder of Shoo Social Media, we talk about the post-planning stages of her 7 step strategy for maximising you ROI when it comes to online advertising. If you haven't listened to Part 1, you can catch up here. In these episodes, we speak specifically about Facebook, but this strategy could easily be adapted to any online marketing you do. In this episode, we cover;

Content creation and the things you should consider like your distribution channels

How to optimise your ads and look at the data,

How do you know when the best time to scale those adverts is to maximise impact and sales;

And so much more.
Check out Shoo at www.shoosocialmedia.co.uk
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