If business growth is on your mind, you have five levers you can adjust in your business. The key is to know which one to work on first, and then what to do next. In this episode of MAP IT Marketing we take you through the five levers, and I show you what you can think about and change at each stage. 
 
One of the biggest differences between a marketing strategist and a digital marketing strategist is that if we’re looking at all types of marketing, we also will look at your whole business structure. 
 
The last thing that I’d ever want to do is to help you increase sales without first checking we’re selling products that are profitable, for example.
 
The five levers of profit, spend, traffic, repeat business and referral business also can help us determine the overall health of your business.
 
If you’ve got it all sorted with one right now, you just work on the next one. If you know you’ve got an issue in one area in particular, moving the lever will impact all the other areas as you change. 
 
If you’re got business growth and more profit on your mind, this is the episode for you

In this episode we cover:

Why you need all five levers
How to increase profit in your business
Why understanding average customer spend is so important
How to best understand traffic
Why you might need more traffic
How to invest in getting more repeat business
Why repeat and referral business matters so much
How to use third party referral selling


Important Links
Get the Marketing Health Checklist
Buy your copy of Be a Spider, Build a Web
Download the free workbook
Register interest for Rachel’s content coaching programme
Rachel’s YouTube Channel
Join the My MAP IT Marketing Strategy School
Become a part of our Facebook group
 See omnystudio.com/listener for privacy information.