Things are hard out there for many small business owners right now. 
And I’m finding more and more small business owners are freezing, and spending more time freaking out than actively taking action to generate sales.
If that’s you, or you don’t want that to ever be you, this episode is for you.
 
I want you to be doing two core things at all times in your marketing. 

Finding a way to get new sales today and..
Laying down foundations to make number one much easier in the future.

While we have also noticed we need to market a “little harder” at the moment, we’re still getting regular leads and sales coming in from the marketing work we laid down before we had to
 
So today we’re talking reactive and proactive marketing,
I’m going to give you things you can do now to react against the need for sales and get some growth now.
And give you some ideas to lay down some insurance to make it easier next time there’s a tricky bit
We also cover what ratio this should be in different seasons of your business.
So… let’s get the emergency marketing sorted AND build something for a more relaxed and less stressful future in business
 
In this episode we cover:

Why we need to consider reactive and proactive marketing
Why some people get stuck in an endless pain loop of marketing
What your priority today is
Why sometimes getting hyper personal might be your ticket out of stress
What to do instead of discounting all of your offers in a firesale approach
How to add an insurance policy to the future of your business
Why we need to always have a ration of reactive and proactive marketing and what that looks like in each season

 
 
 
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