Introducing Scaling A Business Scaling a business is what everybody talk about across the world. You can dip into any podcast, blog, or business radio show and someone will be talking about scaling a business But in this podcast episode we start with discussing whether this is actually a requirement of every business. Is it better to sometimes stay small, and not scale your business at all? Well, we will find out as we go, and like all things we do in Join Up Dots we will leave it up to you to decide what route is best for you. Ready, then lets proceed in with the first steps you need to take when deciding if scaling a business is right for you. What Is Scaling A Business Actually? In its simplest form, scaling a business is having the right processes in place to cope with an increased level of sales, whilst maintaining the equilibrium of your business. Ok, lets make it even simpler for you to get your head around. Imagine that you are a one person business owner who has started a side hustle business that is now at the tipping point. You have built the foundations to your new business, done the work, and now you are getting a trickle of customers into your life. Do you increase that trickle of customers into a torrent of customers? A tsunami of eager to buy customers would be great for your bottom line, and that is how do you cope with that increase? Well certainly you can hire more staff, but that will of course take away some of your profits and bring a level of hassle that having staff will always bring to your business. Perhaps you dont want to be dealing with training, sickness, unexplained absentees when you actually started your business to give you a freedom type liftsyle. Well then if that is the case, you will need to build in systems and processes that can help you deal with the sales influx without it taking a toll on your personal health. That is scaling a business in a nutshell. It's allowing for more sales, more customers, more profit whilst operating lean, smart and the way that you want your business to run. Sound good, or a monster? Why Perhaps You Dont Want To Scale A Business Many business decide that they dont want to get into a scaling a business and quite happy the way things are. You might have a Personal Brand type business, whereby you are expected to be part of the process. Take the host of Join Up Dots for example, who is front and centre of everything he does throughout his business. Does he want to have hundreds of one to one clients leaving him with no time to live the life that he wants? Or does he decide that instead of personal interaction he is more than happy to create courses and content that can be sold time and time again. Well we can tell you that a blended approach works well for sure, and if the sales of the pre-recorded content exceed the one to one then its decision time. But we can also tell you that he knows that the true value is by working with people hand in hand to get them the results that they want. So once again, what are your personal values as to how your business operates and its important to keep to theses. Step One To Business Scaling - Identify Your Personal And Business Values Throughout your business you will have core values that you should without a doubt stick firm too. Some people call this a mission statement, but you have to go deeper than that to create a blueprint of what a business needs to give you, For example, do you want to have the ability of switching off the business and going on long vacations when you want them? Free from distraction and beeps and notifications every five minutes? Well if you do, then you definitely need to bring in processes or staff to help you do this without letting down potential or long standing customers. What if your business supply is selling more to existing customers than new ones? How would you operate in that regard, added to the fact that you would like to take long no interrupted vacations? Get detailed and start loo