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ratings:
Length:
34 minutes
Released:
Jul 13, 2022
Format:
Podcast episode

Description

In today’s episode, I’m talking about things you can do to make your subscription box business recession ready.  While it’s not possible to “recession-proof” your business, it is possible to be recession ready. Now is not a time to panic. If we made it through a pandemic, we can make it through economic uncertainty. There are practical, actionable steps you can take to make managing this time less stressful. I walk you through seven of them in today’s episode.  Get control of your inventory. It’s time to change your buying habits away from the panic buying we all practiced during the pandemic. I shifted my own buying behavior away from buying deep (fewer products in greater quantities) to buying wide (more products in lower quantities).  Understand your cash flow. In order to build a long-term, sustainable business, you have to know and understand your numbers. Decreasing your inventory will increase your cash flow, but you still need to have products to sell. Understanding your rate of revenue vs. your rate of expenses allows you to make adjustments where necessary.  Overhead Software Packaging & shipping Opportunities to buy in bulk  Trim your expenses. Dig into your P&L to identify your biggest expenses and any you don’t realize you’re even paying for. Look for areas where you can trim costs.  Try a new platform.  Use email and SMS marketing to get in their text messages and inboxes.  Experiment with your posts/videos to make things new, fresh, and fun!  Get in front of new people. Now is not the time to pull back on your marketing efforts. How are you serving your audience? Focus on organic, free ways to attract new people.  Create additional revenue streams. If you don’t yet have a subscription box as part of your product-based business, start one. If you have a subscription box, consider what complementary products you can offer your customers? Don’t forget to consider digital products!  Offer customization and convenience for a premium price. What can you offer those customers who want the ultimate experience and are willing to pay for it?    Wow your customers. There is so much you can do that won’t cost you much at all. Make exceptional customer service the standard. Say thank you and show appreciation to your customers. Look for ways to surprise and delight your subscribers.    Get my resource “10 Ways to Surprise & Delight Your Subscribers” by texting SURPRISE to 940-204-0023.    Don’t be afraid to serve and to sell during these uncertain economic times. Realize people want to buy what you have to offer. Now is the time to gain a deeper understanding of the financials of your business and make educated decisions.    Join me for this episode as I talk about seven things you can start doing now to get your business recession ready. This is an episode to listen to with your notebook close by. You’re going to want to take a lot of notes!  Important Links:  10 Ways to Surprise & Delight Your Subscribers - Text SURPRISE to 940-204-0023 Join me in all the places:  Facebook Instagram Launch Your Box with Sarah Website    Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today! 
Released:
Jul 13, 2022
Format:
Podcast episode

Titles in the series (100)

5 years ago I had a dream to start a Subscription Box service full of goodies for women to treat themselves and nurture the importance of self care. It took me a full 18 months to make it happen! I was paralyzed by ‘all the things’ I had to figure out with no one to turn to for guidance. That is why I created Launch Your Box! Maybe you need some direction on how to begin, or you are ready to grow your subscriber base. Either way, it all starts with an idea that can turn into a constant reoccurring revenue, a raving fan base, and a business to love. I will help you... Take your first steps and know where to start. Figuring out the logistics: packing, shipping, boxes, oh my! Learn how to launch, from idea to sales. Scale that box to the next level, go big or go home!