Your product is quite possibly the most important component of your business. Because no matter how many prospects or customers you have, and no matter how good you are at sales, and no matter how clear you are on your business model, your business is nothing without a product to sell. And if you don’t understand your product - truly and fully and intimately - from the way it’s structured or built to why it’s priced the way it is and how it can serve your customer, you can not properly sell your product, and you might have a hard time growing and making money.Today I want to talk about what having a product or offering truly means, why getting clear on your product is so important, the process of designing a signature product or offering, as well as the importance of expanding, evolving, or adding to your offerings and the role this plays in your business growth. If you have listened to my past episodes, you know that I am a big picture kinda girl and strong believer in finding motivation for our decisions and actions by looking towards the future and what we want to achieve. By the end of this episode you are going to see why this is such an important key concept in achieving real wealth in your business. Chapters of this Episode: What is Your Product?If you are a wedding florist, in a general sense, flowers may be the thing you sell, but your product is more contextual. Your product is the service that you provide, it’s the unique designs you create, it’s the way you package them and present them, and the way the individual pieces make up an overall design. All of these things make up your product. Your product is the experience that you offer to your clients through your flowers. That is what you offer and that is what they are paying for. Your product is really your service. You may offer a wide list of different products. Or, you might have variations of one product. Getting Clear on Your ProductIn order to really be successful with both selling and marketing, you must know your product inside and out. How well do you know yours? How familiar are you with the service you offer and what exactly your clients are getting when they hire you? Designing a 'Signature Product'Getting clear on your product is something that you can more confidently refine and shape over time through experimentation and getting more familiar with your strengths, your specialty, and what sets you apart from other brands. I refer to this refinement process as building and designing your signature product. Buckle Up, Niche DownThere is nothing wrong with having a more broad collection of offerings as long as they are all profitable and as long as you can make it make sense from a marketing perspective without confusing your audience. But, if you’re really serious about your business, it is wise to pare down to the parts of your business that really drive revenue because this will allow you to streamline, maximize efficiency and make room for the things that are going to generate more revenue. Own What You’re Best AtYou can create a more impactful, more quality client experience by honing in on what you do best.Designing My Signature Product - The ProcessThe exercise that helped me understand what my work should be valued at, helped me make sure I wasn’t accepting jobs that didn’t align with my brand, and helped me in my selling process, to feel confident about my numbers so that I could sell more profitably and confidently.For all episode show notes, visit mulberryandmoss.com/podcast