Introduction:In this episode, we delve into the art of strategic portfolio building for wedding florists, unlocking the key to attracting high-end clients and elevating your business. Your portfolio is your visual resume, and we'll explore how cultivating an impressive showcase can significantly impact your credibility and revenue.Section 1: Showcasing Your Vision:Your Instagram is a window to your world. If you want to attract clients with a specific style, your portfolio must reflect that. We discuss the importance of portraying your desired aesthetic consistently to draw in clients who resonate with your unique style and value.Section 2: Positioning Your Brand:We emphasize the significance of being what you wish to seem. If you aspire to create luxury florals, embody that vision. We share insights on ways to pivot your business to strengthen your portfolio progressively, attracting clients with killer style and attention to detail.Section 3: Short-Term Strategies:For those starting, we explore short-term strategies to enhance your portfolio without waiting for dream clients. Planning styled shoots, collaborating with like-minded vendors, and leveraging paid opportunities can provide immediate content improvements.Section 4: Long-Term Portfolio Growth:Taking a more extended view, we discuss how upselling can gradually elevate your average order value, thus improving your portfolio over time. Presenting add-ons and upgrade options in every proposal and showcasing upgrade possibilities during mockups are key tactics. In addition, we discuss the topic of over-delivering as a long-term growth strategy when styled shoot investments and upselling are not an option.Section 5: Episode Conclusion:Building a flourishing floral business involves crafting not just arrangements but perceptions. Your portfolio is the cornerstone of your brand's image. By strategically nurturing and refining it, you position yourself for success in attracting the clients you desire.Podcast Home Page: www.mulberryandmoss.com/podcastFloral Business Tools & Resources:www.mulberryandmoss.com/shopFollow on Instagram: @mulberryandmoss