In today’s episode we are talking about a challenging topic that is very relevant to many florists at this current time in our industry. Today we are talking all about floral industry inflation and flower shortages. Let's get down to the root of the problem and start talking about solutions for how we can move forward in the face of this change. First, let's recognize that sudden changes or disruptions in our flow of business can cause an array of different emotional responses. But it's important to separate emotion from the reality of the situation and start by examining the evidence, so that we can begin taking logical steps to solve the problem.This can be done through taking a data assessment. In this episode I will walk you through how I examined the data in my own business related to flower cost inflation. This is an important step, as every individual business is unique and will be effected in their own different ways. How are these issues effecting your business?Another way to deal with this issue is to pay close attention to price trends. It's good practice to examine your invoices and take note of price changes and price trends for stems that you use on a regular basis. Use your invoices to keep an updated price reference list. Another way you can keep a pulse on stem prices is to communicate with your wholesaler and ask them for a pre-book (or price estimate) when you are building your flower order for an upcoming event. The next step is going to be to look at your recipes and see if they are producing the appropriate margin. If you are over budget, that is when you need to go back into the recipe and make adjustments to see if you can minimize the gap. Sometimes you can make a few tweaks and find that you are on budget. Context is important here - what are the bride's expectations? Pay attention to each bride and make decisions that serve their best interest. If you try and adjust the recipe to make the pricing work, but  you just cannot make ends meet, that is when it is time to bring the client up to speed on the issue in a calm and appropriate way. The important things to accomplish during this conversation is to be fully transparent and clearly explain the situation, let them know you've made an effort to minimize the cost discrepancy, offer them options for how to move forward, and offer a suggestion if they are unsure. Most importantly, as the expert, encourage them and give them confidence that they can trust in your ability to bring their vision to life. You want to try and minimize any additional stress for your Bride-to-be. Copyright Mulberry & Moss Floral Design