Welcome back to another empowering episode of "The Secret to Success!" In Part 2 of our series on book and podcast promotion, we dive deeper into effective strategies and techniques to help you excel in promoting your work. Join us as we explore the powerful Book Domination Brain Cluster's 17 Strategies of War, covering a range of promotional avenues from podcasts to merchandise and courses. Discover how to monetize your podcast by building your audience, finding the right marketplace, and leveraging advertising platforms such as Advertise Cast and Red Circle. Gain valuable insights into strengthening your selling approach by checking out 12 sales podcasts recommended for the modern professional.In this episode, we also focus on building a personal brand and getting people to take your brand seriously. Learn the importance of branding before attempting to monetize and explore the three types of consumers, each with distinct purchasing behaviors. Antonio shares his expertise on building an indestructible income and emphasizes the significance of building a loyal and engaged audience.Antonio further reveals his posting schedule and provides valuable tips on maximizing attention and engagement. Discover the different types of posts, including links, text, pictures, and videos, and learn how to add value and build a congregation through your content. Antonio's proven approach to selling involves paying attention to your audience's interests and closing the sale effectively.Finally, gain insights into Antonio's personal journey with podcasting. Discover how he gained success by consistently sharing his authentic self and the role show notes play in capturing audience interest and engagement.Don't miss this episode packed with practical strategies and actionable tips that will empower you to take your book and podcast promotion to new heights!Join us in the next episode as we continue our exploration of effective promotion techniques, uncovering additional insights and strategies to help you succeed in promoting your book and podcast.Remember, success is within your reach!Here are the notes from the class.Why You Won’t Promote Your Book and Podcast and How To Do It Excellently, Part 27/12/23Book Domination Brain Cluster — 17 Strategies of War1. Podcast2. Quotes3. Merchandise4. Blog5. Journal6. Prompt Journal7. Crosswords8. Find A Word9. Audio Book10. Calendar of Quotes11. Course12. “Becomers”13. Live Videos14. DeaunnaMarie Week (Shark Week)15. AOW Service16. 46 Laws of …..17. Audio LibraryHow to Monetize Your PodcastGet attentionBuild your downloads to 500 downloads a monthDon’t confuse downloads with streamsFind a marketplaceAdvertisers will find the marketplaceAdvertise Cast — https://www.advertisecast.com/ Red Circle — https://redcircle.com/ YouTubeStrengthen Your Selling Approach by Checking Out These 12 Sales Podcastshttps://www.linkedin.com/business/sales/blog/b2b-sales/best-sales-podcasts-for-the-modern-pro How to Get People to Take Your Brand SeriouslyYou make a fatal mistake attempting to monetize before you create a brandBefore you try to look good, BRANDThere are three types of people:The ones that go to the superstore and demand a discount for a $3 product because the box is damaged.The ones that go to Target and like to pay a little bit more for the experience.Antonio bodies this customer. They spend $200 on something that costs 99 cents.If you build an audience that you do not like, it will be a hard transition.If you shift on the audience that made you, they feel like they own you.Your goal is to build an indestructible income, not to be dependent on the avenue in which you built your income.Building A Personal Brand1. Get Attention2. Build a congregation - A Bunch of people who have nothing in common but then find something in common, usually one idea, then become best friends and freely give to that idea. - Better than a community. - You need to enjoy what you do.3. When you get that congregation, pay attention to t