Welcome to the episode of The 6 Figure Product Business Podcast. 
Today we’re talking with pet industry social media marketer Rachel Doran. 
 
Rachel Doran is the owner and founder of Tell Your Tails. She specializes in helping pet businesses attract and connect with their ideal customers so that they can sell to them over and over again! Through coaching and tailored social media, email, and blogging services, Rachel is passionate about helping pet entrepreneurs tell their own unique tale in order to captivate their own pet business super fans!
 
Understanding & Attracting Your Ideal Customer - this is such a buzzword in the marketing world and because of that, often gets overlooked or sidestepped. Through this convo, I'd walk people through what ideal customer reflection + research actually looks like and then, how you can use what you come up with to actually attract more of those ideal customers to your business!What Goes Into Your Instagram Strategy: Why just posting doesn't work, why building a strategy is important, what goes into/what to consider when building your strategy, and tips to actually stick to your strategy.




If you’ve ever wondered about email marketing, how to get started, how to get people to actually open your emails and how to make sales from emails, this episode is for you. 



Here are some other key takeaways from this episode:
 So what does your ideal customer actually mean/entail?
How do you start to come up with your ideal customer?
Does niching down to your ideal customer close you off to other customers?
How do you attract your ideal customer?
What Instagram trends are popular right now/should be considered when building your strategy?
What are the key components that make up your Instagram strategy?
How to use reels to connect to your ideal customers




Connect with Rachel
www.tellyourtails.com
instagram.com/tellyourtails
rachel@tellyourtails.com



Work With Me
 
This episode was brought to you by my group coaching program, The Marketing Accelerator. My 12 week group coaching program that teaches you how to implement 3 key areas of marketing into your product business to skyrocket your customers and sales, including Email marketing & list building. Apply today at: http://kerriefitzgerald.com/group-coaching-program 



Let’s Be Friends
Follow Kerrie on Instagram
Follow The 6 Figure Product Business Podcast on Instagram