Welcome to the 9th episode of The 6 Figure Product Business Podcast. 
Today we’re talking with Jeannie North, the brand and marketing genius behind the popular pet brand, Ripley and Rue. She started a pet brand after her two dogs and designs premium dog goods and human apparel. Jeannie has mastered the art of standing out in a saturated niche as her business has skyrocketed over the past 4 years. Her instagram account has more than 115,000 followers, her brand has been featured on websites like buzzfeed, modern dog magazine and more. She combines the art of design & unique products and this translates into a brand with loyal superfan customers.



If you are a new brand that is struggling to really stand out in a saturated market with loads of competitors, then this episode is a must have for you.
 
Here are some other key takeaways from this episode:
 
A little background (and banter) around how I first met jeannie and how she quickly became my “business bestie”in the pet industry
How to create visibility for your business and how to stand out in a saturated niche
Some of the key channels she drives traffic to her shopify store
The #1 shopify app that generates revenue for her business (P.S. its likely not something you’ve even heard of)
Tangible tips you can implement today to elevate your visibility.

 
Follow Ripley and Rue on Instagram @ripleyandrue
Snag some of her amazing dog and dogmom products by visiting www.ripleyandrue.com. 
Use Code: KENNEDY10 for 10% off



This episode was brought to you by my group coaching program, The Marketing Accelerator. My 12 week group coaching program that teaches you how to implement 3 key areas of marketing into your product business to skyrocket your customers and sales, including Email marketing & list building. The program starts mid January! Apply today at: http://kerriefitzgerald.com/group-coaching-program 



Enter to win a free 60 minute marketing strategy ($500 Value): 
Want the chance to win 60 minutes with me? 
Step 1: Subscribe to the Podcast
Step 2: Leave me a review on Apple Podcast. Before you submit the review, take a screenshot. Step 3: Post the screenshot on your Instagram story and tag me at @6figureproductbusinesspodcast to enter to win! Each month I will choose 1 lucky winner. Will it be you?
 
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