How simple is your business? If you listen to this podcast often, you know that I talk about simplicity all the time. Simplicity in your business can mean having one flagship offer, one audience that you serve, one primary marketing channel to attract people into your audience, and one primary sales campaign. Now, can you have multiple offers? Of course you can, but if you only have one offer for your one audience, you could easily take your business to a million dollars if that’s what you wanted to do. The problem that many business owners face is what we like to call shiny-object syndrome. Before they get any traction on one thing, they start chasing another or trying something else. By doing this, they miss out on expanding their first offer and increasing their revenue with it. All roads lead to your primary offer in your business. The key to increasing your sales and scaling your business is to diversify your marketing efforts. By having multiple pathways that lead to your primary offer, you will be able to reach all of your business goals. In this episode, you’ll learn:Why simplicity pays offThe importance of diversifying your marketing systemsDifferent pathways to lead to your primary offerWhy you need to track the effectiveness of your pathwaysHow to optimize your offers as you goLinks & Resources:The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.Full show notes available at www.rickmulready.com/607One of the biggest frustrations I hear from online business owners is how overwhelmed they are with all the tech it takes to run their business.  That's where Zapier comes in.  Zapier helps you make the most of the technology that you already use easily connecting over 4,000 of the most popular apps that online businesses use every day.  Get started with a free account today at www.zapier.com/art