In today's episode of the Internet Marketing Podcast, Andy is joined by Charles Barber, CEO at Ebisu Consultancy to discuss content, engagement and efficient marketing.On the show you'll learn:If content marketing applies to all industries/sectorsThe most important starting point for any content marketing campaignHow to drive email sign ups from whitepaper marketingNew ways to repurpose your contentWhy webinars and seminars might be one of the most impactful marketing tactics you can try The most successful content marketing campaign that Charles has worked onHow to measure results of content marketing campaigns and set goalsPlus, Charles provides his top tip/key takeaway!Have someone you'd like to hear on our podcast? Let us know over sitevisibility.co.uk. For information regarding your data privacy, visit acast.com/privacy