30 min listen
436: Practical tips for creating a product/brand community
436: Practical tips for creating a product/brand community
ratings:
Length:
38 minutes
Released:
May 17, 2023
Format:
Podcast episode
Description
Global Product Management Talk is pleased to bring you the next episode of...
Product Mastery Now with host Chad McAllister, PhD.
The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers.
About the Episode:
Today we are talking about building a community for a brand or product. What can a community do for a brand or product? It can provide growth, help clarify messaging that resonates with your ideal customer, and provide co-creation opportunities. LEGO, Starbucks, Wyze Consumer Electronics, and many more companies have found customer communities essential to their growth.
To help us explore what is involved in creating a community, Bri Leever is with us. She is a community strategist who designs and implements communities for brands. She is also the person who helped me create the Product Mastery Now Community, and she shared many valuable insights with me in the process. You’ll find her at Ember Consulting, which she founded to help companies build meaningful communities. She and her colleagues also post dissections of public communities on Youtube at her Bri Leever channel.
Product Mastery Now with host Chad McAllister, PhD.
The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers.
About the Episode:
Today we are talking about building a community for a brand or product. What can a community do for a brand or product? It can provide growth, help clarify messaging that resonates with your ideal customer, and provide co-creation opportunities. LEGO, Starbucks, Wyze Consumer Electronics, and many more companies have found customer communities essential to their growth.
To help us explore what is involved in creating a community, Bri Leever is with us. She is a community strategist who designs and implements communities for brands. She is also the person who helped me create the Product Mastery Now Community, and she shared many valuable insights with me in the process. You’ll find her at Ember Consulting, which she founded to help companies build meaningful communities. She and her colleagues also post dissections of public communities on Youtube at her Bri Leever channel.
Released:
May 17, 2023
Format:
Podcast episode
Titles in the series (100)
TEI 252: Data does not speak for itself; It needs a story: How product managers make better use of data to tell a story and gain support. by Global Product Management Talk